A recent report has praised the use of Twitter by major City Law Firm, Pinsent Mason –
Now it is fairly obvious that anyone reading this has at least some knowledge of Social Media. But which is the most popular and of the most use to lawyers?
I use the four most obvious platforms although each seems to contribute something different.
Twitter is what I have tended use the most for business and marketing. Its 140 character limit can be a bit frustrating but it can also be a great discipline to say something meaningful in just a few words – especially for lawyers! You only have to look at the response to Señor Suarez’ latest dental adventures to see how quickly a message can spread –
So if you want to get something across briefly and quickly then it has to be Twitter. It is certainly the most effective way of presenting and promoting blog posts!
Facebook, on the other hand is more personal and homely. You tend to know who are interacting with, at least in a social media sense. So I would expect more dialogue on Facebook; more chat about culture and sport but less about business. So, I probably use FB the least for business. By the way I bought a great fridge magnet in France last week – ‘Facebook is like a fridge – you know there is nothing in there but you still check it every 10 minutes’.
So what about LinkedIn? I have been on there for about 3 years and I do like the way it tells me that my connections potentially link me to 15,259,305 people which is approaching twice the population of Austria! I have found it very useful to join its interest groups and have probably made more direct business contacts on here than anywhere else. But isn’t very ‘friendly’ to use. I find myself looking to see who might be on there but will then see if they are on twitter or even email. And I do find it disconcerting to see that someone in the USA has endorsed me for Estate Management or Attorneys!
But the most interesting platform, at the moment, for me is Google+. To be honest I am still getting my head around it. But I find it is user friendly, lively and useful for both business and personal contacts. I am as comfortable posting holiday photos to my circles as I am looking for business contacts or posting links to this blog. This has definitely been helped by the UK Connect: Grow Your Own Network started by Donna Beckett of @beckettandco . If you haven't yet signed up I would recommend you give it a go. The sheer scale of it is a bit overwhelming at first but you soon get used to it.
So I will still instinctively go to Twitter but G+ is closing in.
I would be interested in hearing your views!