The well
publicised battle between the Law Society and the ABI over the Society’s Personal
Injury, advertising campaign has finally been brought to an end by the
Advertising Standards Agency (ASA).
You will
recall that the ABI had complained about the advertisements and went as far as
accusing lawyers of ‘mugging the public’ –
They took
their grievances to the ASA who have firmly rejected them. One of the complaints
was that it suggested that insurers were criminals who beat up claimants! Now
the image shows somebody who has certainly had a bad day but the wording
clearly refers to victims of an accident.
Relations between the legal
profession and the insurance sector may be at an all time low but no-one would suggest
for a minute that they have taken to physically assaulting claimants in a dark
alley! The ASA agreed that the advertisement would not suggest to anyone that
insurers were criminals.
The same
goes for the word ‘mugged’ which any sensible person would understand as a financial
mugging caused by accepting inadequate offers.
The
campaign has now ended and has certainly generated publicity for victims of
accidents. And it was an entirely appropriate campaign. Insurance companies have
continued to insist that they should be allowed to settle damages claims
directly with victims, and that lawyers just make the system more expensive.
But in
reality anybody dealing with these cases knows that the insurers will always want
to keep payments to a minimum. I recently mentioned a case involving terrible injuries where, they had to be dragged to a court
hearing before a realistic result was achieved –
So it is
encouraging that the ASA have taken a sensible view.
The Law Society do not always get the credit they deserve but on this occasion they have done a great job – both in terms of the campaign itself and sticking firmly to ther guns in the face of powerful opposition.
The Law Society do not always get the credit they deserve but on this occasion they have done a great job – both in terms of the campaign itself and sticking firmly to ther guns in the face of powerful opposition.
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